14 Feb

New Website for 2012

So, what has changed:

Well, we've prepared a couple of graphics to outlines the most salient points of change (hopefully improvements) for you. 

The Front Page



The Product page




We have a few cool changes planned for the website during 2012 - so stay tuned. Oh, and if you have any comments about the website, things you like/dislike - feel free to send me an email.

Thanks:

Our thanks goes to the coders & designers twitter for their excellent bootstrap framework

06 Jan

A Note About Discontinued Contact Lenses

We hope you're having a great start to 2012! 

Just a note for those of you that are wearing 1-Day Acuvue for Astigmatism lenses. Please note that these have been discontinued in December 2011 and replaced (without a re-fit required) by the newer 1-Day Acuvue Moist for Astigmatism

Ciba Vision has also discontinued the Precision UV lenses (Dec 2011). So, If you are wearing these lenses please call or come and see us when your supply runs out and book in for a re-fit.



05 Dec

Safety takes back seat for Australian drivers: Survey

GlareAccording to a new national survey, safety is taking a back seat for Australian drivers, with more than 60 per cent of people risking accidents by driving without sunglasses on glary days.

The survey conducted by Optometrists Association Australia (OAA), also revealed that 26 per cent of people who require prescription sunglasses are potentially also putting themselves at risk by wearing regular sunglasses when driving. 

“Individuals who struggle with long distance vision should be particularly conscious of the dangers of driving without their corrective lenses.”

The survey exposed men as the most at risk group with almost 70 per cent of males driving without protecting their eyes from glare.

And when it comes to protecting our eyes from UV damage, according to the latest research, more than half of all Australians are not adequately protecting their eyes, risking cataracts, eye lid cancer and pterygia. Victorians are the worst in the country with 64 per cent of them failing to protect their eyes from the sun. It's important to note that UV exposure accumulates over time which heightens the risk of damage to the eyes, particularly as you get older. Wearing a hat and sunglasses that meet the Australian standards can significantly reduce the risk of UV damage

“Protective lenses that adjust to changing light conditions like Transitions lenses are a convenient option for people who wear prescription glasses, and there are options available for driving as well.” 

Interestingly, the survey demonstrated that prescription wearers are significantly more concerned about UV eye damage than non-prescription wearers.

While OAA research shows that awareness of, and concern over, eye health issues has grown over the last five years, with 30 per cent of Australians now listing eye damage as an effect of UV radiation compared with just 10 per cent in 2006, it’s not enough 

For advice on UV eye protection or information on pterygium and other eye conditions simply drop in to one of our seven centres around Sydney. 

 Tips for protecting your eyes against UV damage:

  • Make a habit of wearing sunglasses or UV protective lenses when outdoors, including on overcast and cloudy days.
  • When purchasing sunglasses, look for high category (Australian Standard) lenses and remember that a higher retail price does not necessarily mean better protection.
  • Sunglasses that wrap around the face and are close-fitting provide better protection against UV damage.
  • Lenses that automatically adjust to changing light conditions provide convenient UV and glare protection for prescription lens wearers.
  • Ask us to check the fit of your sunglasses or UV protective lenses.

About the survey: Optometrists Association Australia’s online survey investigated the views and behaviour of 1,006 adults in protecting their eyes from UV exposure. The survey was conducted in September 2011 through research company, PureProfile.

 


12 Aug

Lacoste Competition


To mark the release of latest Lacoste range, we've decided to celebrate with a competition!

The prize pack consists of:

  • 1 x Lacoste Polo (choice of colour)
  • 1 x GOA Lacoste Watch (unisex)
  • 1 x Lacoste Cap
  • 1 x Lacoste "Challenge" Eau De Toilette 

To be eligible to enter, you need to purchase a Lacoste optical frame or Lacoste sunglasses from one of our seven HCF EYECARE Centres during the period of 1st September 2011 to 30th November 2011. 

To enter, you need to tell us in 25 words or less why you would like to win the Lacoste prize pack. There are entry forms at each branch that you can fill out when you purchase your Lacoste optical frame.

Please see the competition rules & conditions here


About Lacoste

Lacoste was born in 1933, when René Lacoste revolutionised men’s fashion by replacing the heavily woven fabric, long-sleeved and starched tennis shirts, by what has now become the classic Lacoste polo shirt. More than 75 years after its creation, Lacoste has become a lifestyle brand which exemplifies elegance and comfort.


The Crocodile’s origins

The true story of the “Crocodile” dates back to 1927: “I was nicknamed “the Crocodile” by the American press, after I made a bet with the Captain of the French Davis Cup Team concerning a suitcase made from alligator skin. He promised to buy it for me if I won a very important match for our team. The public must have been fond of this nickname which conveyed the tenacity I displayed on the tennis courts, never letting go of my prey! (René Lacoste)


22 Aug

LACOSTE 2011


The LACOSTE legend was born in 1933, when René Lacoste revolutionized mens’ fashion replacing the classical woven fabric, long-sleeved and starched shirts on the courts, by what has now become the classic LACOSTE polo shirt. 78 years after its creation, LACOSTE has become a lifestyle brand which allies elegance and comfort.

Now, in 2011, LACOSTE is releasing a brand new line-up of fashionable spectacle frames born out of its new relationship with Marchon, a leading manufacturer and distributor of quality eyewear.



The LACOSTE art of living expresses itself today through a large collection of apparel for women, men and children, footwear, fragrances, leather goods, eyewear, watches, belts, home textiles, mobile phones and fashion jewelry. LACOSTE founds its success on the essential values of authenticity, performance, and elegance

LACOSTE frames are available in all of our branches - drop in and check them out!


Recent Blog Posts

14 Feb
New Website for 2012
So, what has changed: Well, we've prepared a couple of graphics to outlines the most salient...
06 Jan
A Note About Discontinued Contact Lenses
We hope you're having a great start to 2012!  Just a note for those of you that are wearing...
05 Dec
Safety takes back seat for Australian drivers: Survey
According to a new national survey, safety is taking a back seat for Australian drivers, with mo...

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HCF EYECARE Centres
Head Office
Level 9, 403 George Street
Sydney, NSW, 2000
P: (02) 9290 0199
F: (02) 9299 2838
E: reception@hcfeye.com.au

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